Scottish Widows: Pensions Communications of the Future

We’re pleased to share the latest bitesize video from our Insight Partner, Scottish Widows. In this edition 'Pensions Communications of the Future' Robert Cochran, Engagement and Innovation Specialist at Scottish Widows, offers fresh and practical insight into how schemes can transform the way they connect with their members.

In this expert-led video, Robert explores how the next generation of pensions communication will be shaped by smarter personalisation, stronger connectivity, and emerging technologies such as AI. He also touches on how modern engagement techniques like gamification and the growing influence of social media can help simplify complex messages and make long‑term saving feel more accessible and relevant.

Designed to deliver clear, actionable takeaways, this video update aims to help you stay ahead of evolving best practice and better support improved financial outcomes for your members.

We hope you find it both timely and valuable.